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The 4-Hour Chef

Does the world really need another cookbook? How many different ways are there to boil an egg or crumple a souffle? The answer, upon reading a few snippets of “The 4-Hour Chef,” is an immediate, “Yes! The world really does need another cookbook. This one.” More than just a cookbook, it is also a self-help guide. It’s easy and fun to …

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Trust Me, I’m Lying

Forget everything you thought you knew about how the news media investigates stories, because in his new book “Trust Me, I’m Lying,” Ryan Holiday reveals startling information about bloggers and the media. In his book, Holiday shares with readers insider tips about how media manipulators blur the lines between fact and fiction to get readers’ attention. You may ask yourself, …

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The Cold Calling Equation

The “Cold Calling Equation” is a how-to manual for sales people wanting to learn proper cold calling techniques. The book breaks with traditional techniques like the funnel method and looks closely at the process by addressing the different stages of a cold call from start to finish. The book then gives a detailed analysis of common problems at each stage, …